Created company brand, all marketing/communications assets for health and wellness startup.
Created and implemented numerous branding campaigns in multiple industries, with exceptional partners.
Digital and In-Person Events
Created and implemented webinar campaign that drew X registrants and X participants, and set client up for a spike in sales and large return-on-investment.
Oversaw five offices for large health foundation, which involved producing high-profile, high-grossing celebrity events that raised over $2 million with 50+ special events in three years.
Employee Communications and Training
Reimagined and recreated large health and wellness company’s employee communications program, which took five brands to one, created cost inefficiencies, and resulted in local and state awards.
Saved large health and wellness company hundreds of thousands of dollars by reimagining employee accreditation training.
Created and implemented employee training program for health and wellness startup around excellent customer care, including a book called The Pure Experience, a presentation, and all supporting materials.
Publicity
Secured targeted publicity for talent acquisition client that resulted in a half-million dollars in new business for the client.
Built media strategy and team for third largest health foundation in the country, resulting a 48.5% increase in year-over-year coverage.
Imagined and implemented a media preview event that increased health report card year-over-year coverage by 700%.
Introduced first video phone, a cutting-edge technology in the 90s. Working closely with AT&T and utilizing extensive media relationships, executed a Mother’s Day campaign that garnered extensive attention when a baby born at one of our hospitals was introduced to its grandmother in the Northeast. (Long before social media was on anyone’s radar.)
Representation
Represented many credible organizations through community with speaking engagements; tours; and community, media, investor, and public relations.
Writing, Editing, and Publishing
Wrote statewide-award-winning magazine cover story Be the Change You Want to See in the World after visiting poverty-stricken areas of the Dominican Republic.
Oversaw communications for annual visiting writers program, securing extensive publicity and selling out all appearances.
Published extensive online and print pieces in magazines, journals, and newspapers; on websites; with blogs, brochures, news releases, letters to editors, and more.
