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I am:
- An idea generator
- A strategic, creative thinker
- An experienced professional
- Cause focused
- Focused on audiences’ motivations, behaviors, and outcomes
- Knowledgeable and reliable
- Published
- Recognized in the marketing, communication, and writing industries with awards
- Supportive of the rights of all people, animals, the planet, the arts, health, wellness, higher education, and more
I create:
- Blogs
- Books
- Brands
- Crisis plans
- Campaign plans
- Employee communications campaigns
- Essays
- Lead nurturing emails
- Magazine articles
- News releases
- Newsletters
- Newspaper articles
- Poetry
- Positioning and messaging
- Speeches
- Stories
- Strategic plans
- Tactical plans
- Websites
I serve as a/an:
- Brander
- Client coach
- Media Trainer
- Presenter
- Researcher
- Speaker
- Spokesperson
- Strategist
- Tour Guide
- Writer
I succeed by:
- Applying 26 years of experience
- Bringing passion to my work
- Collaborating
- Conducting market research
- Editing
- Engaging audiences
- Evaluating
- Interviewing
- Partnering
- Planning
- Researching
- Understanding audiences and best practices
- Utilizing all applicable channels, including traditional and social media, communities, investors, influencers, and more
I’m educated with:
- A Bachelor of Arts in Communications, with a double emphasis in public relations and journalism, Union College
- Masters of Liberal Studies classes (history, religion, literature, philosophy, and science), Rollins College
- Extensive writing courses through such esteemed programs as the Lighthouse Writers Workshop, the Mont Blanc Writing Workshop, Writing by Writers, and more
I’ve won awards:
- Colorado Health Care Communicators (CHC) Silver Leaf Award, Media Relations: Proactive Story Placements for 900% increase in year-over-year Colorado Health Report Card coverage, 2012
- CHC Gold Leaf Award, Community Relations: One-time Event for integrated Backseat Budgeter launch, 2011
- Statewide Judges’ Award and Award of Distinction, Florida Public Relations Association (FPRA), printed tools, 2004
- Award of Distinction, FPRA (local and state), other public relations programs, 2004
- Award of Distinction, FPRA (local), printed tools of public relations, 2004
- Writing excellence award, Florida Magazine Association, alumni magazine cover story, 2003
- Image Award, FPRA, four-color newsletter, 1996
- Judges’ Award, FPRA, one- to three-color newsletter, 1994
- Award of Distinction, FPRA, one- to three-color newsletter, 1994
- Award of Distinction, Florida Society for Healthcare Public Relations and Marketing, employee publication, 1994
- Statewide Award of Excellence, FSHPRM, employee publication, 1993
- Total Quality Management Award, Florida Hospital, cost-saving results of annual educational new