In Lists

An idea generator
A strategic, creative thinker
An experienced professional
Cause focused
Focused on audiences’ motivations, behaviors, and outcomes
Knowledgeable and reliable
Published
Recognized in the marketing, communications, and writing industries with awards
Supportive of the rights of all people, animals, the planet, the arts, health, wellness, higher education, and more

Applying 26 years of experience
Bringing passion to my work
Collaborating
Conducting market research
Editing
Engaging audiences
Evaluating
Interviewing
Partnering
Planning
Researching
Understanding audiences and best practices
Utilizing all applicable channels, including traditional and social media, communities, investors, influencers, and more

A Bachelor of Arts in Communications, with a double emphasis in public relations and journalism, Union College
Masters of Liberal Studies classes (history, religion, literature, philosophy, and science), Rollins College
Extensive writing courses through such esteemed programs as the Lighthouse Writers Workshop, the Mont Blanc Writing Workshop, Writing by Writers, and more

Colorado Health Care Communicators (CHC) Silver Leaf Award, Media Relations: Proactive Story Placements for 900% increase in year-over-year Colorado Health Report Card coverage, 2012
CHC Gold Leaf Award, Community Relations: One-time Event for integrated Backseat Budgeter launch, 2011
Statewide Judges’ Award and Award of Distinction, Florida Public Relations Association (FPRA), printed tools, 2004
Award of Distinction, FPRA (local and state), other public relations programs, 2004
Award of Distinction, FPRA (local), printed tools of public relations, 2004
Writing excellence award, Florida Magazine Association, alumni magazine cover story, 2003
Image Award, FPRA, four-color newsletter, 1996
Judges’ Award, FPRA, one- to three-color newsletter, 1994
Award of Distinction, FPRA, one- to three-color newsletter, 1994
Award of Distinction, Florida Society for Healthcare Public Relations and Marketing, employee publication, 1994
Statewide Award of Excellence, FSHPRM, employee publication, 1993
Total Quality Management Award, Florida Hospital, cost-saving results of annual educational newsletter

In Highlights

Created company brand, all marketing/communications assets for health and wellness startup.
Created and implemented numerous branding campaigns in multiple industries, with exceptional partners.

Created and implemented webinar campaign that drew more than 500 registrants and more than 350 participants, and set client up for a spike in sales and large return-on-investment.
Oversaw five offices for large health foundation, which involved producing high-profile, high-grossing celebrity events that raised over $2 million with 50+ special events in three years.

Reimagined and recreated large health and wellness company’s employee communications program, which took five brands to one, created cost efficiencies, and resulted in local and state awards.
Saved large health and wellness company hundreds of thousands of dollars by reimagining employee accreditation training.
Created and implemented employee training program for health and wellness startup around excellent customer care, including a book called The Pure Experience, a presentation, and all supporting materials.

Secured targeted publicity for talent acquisition client that resulted in a half-million dollars in new business for the client.
Built media strategy and team for third largest health foundation in the country, resulting a 48.5% increase in year-over-year media coverage.
Imagined and implemented a media preview event that increased health report card year-over-year coverage by 700%.
Introduced first video phone, a cutting-edge technology in the 90s. Working closely with AT&T and utilizing extensive media relationships, executed a Mother’s Day campaign that garnered extensive attention when a baby born at one of our hospitals was introduced to its grandmother in the Northeast.

Represented many credible organizations through community with speaking engagements; tours; and community, media, investor, and public relations.

Wrote statewide-award-winning magazine cover story “Be the Change You Want to See in the World” after visiting poverty-stricken areas of the Dominican Republic.
Oversaw communications for annual visiting writers program, securing extensive publicity and selling out all appearances.
Published extensive online and print pieces (including magazine and newspaper articles, journal pieces, websites, blogs, brochures, news releases, and more).