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In Lists

I am:

  • An idea generator
  • A strategic, creative thinker
  • An experienced professional
  • Cause focused
  • Focused on audiences’ motivations, behaviors, and outcomes
  • Knowledgeable and reliable
  • Published
  • Recognized in the marketing, communications, and writing industries with awards
  • Supportive of the rights of all people, animals, the planet, the arts, health, wellness, higher education, and more

I create:

  • Blogs
  • Books
  • Brands
  • Crisis plans
  • Campaign plans
  • Employee communications campaigns
  • Essays
  • Lead nurturing emails
  • Magazine articles
  • News releases
  • Newsletters
  • Newspaper articles
  • Poetry
  • Positioning and messaging
  • Speeches
  • Stories
  • Strategic plans
  • Tactical plans
  • Websites

I serve as a/an:

  • Brander
  • Client coach
  • Media Trainer
  • Presenter
  • Researcher
  • Speaker
  • Spokesperson
  • Strategist
  • Tour Guide
  • Writer

I succeed by:

  • Applying 26 years of experience
  • Bringing passion to my work
  • Collaborating
  • Conducting market research
  • Editing
  • Engaging audiences
  • Evaluating
  • Interviewing
  • Partnering
  • Planning
  • Researching
  • Understanding audiences and best practices
  • Utilizing all applicable channels, including traditional and social media, communities, investors, influencers, and more

I'm educated with:

  • A Bachelor of Arts in Communications, with a double emphasis in public relations and journalism, Union College
  • Masters of Liberal Studies classes (history, religion, literature, philosophy, and science), Rollins College
  • Extensive writing courses through such esteemed programs as the Lighthouse Writers Workshop, the Mont Blanc Writing Workshop, Writing by Writers, and more

I've won awards

  • Colorado Health Care Communicators (CHC) Silver Leaf Award, Media Relations: Proactive Story Placements for 900% increase in year-over-year Colorado Health Report Card coverage, 2012
  • CHC Gold Leaf Award, Community Relations: One-time Event for integrated Backseat Budgeter launch, 2011
  • Statewide Judges’ Award and Award of Distinction, Florida Public Relations Association (FPRA), printed tools, 2004
  • Award of Distinction, FPRA (local and state), other public relations programs, 2004
  • Award of Distinction, FPRA (local), printed tools of public relations, 2004
  • Writing excellence award, Florida Magazine Association, alumni magazine cover story, 2003
  • Image Award, FPRA, four-color newsletter, 1996
  • Judges’ Award, FPRA, one- to three-color newsletter, 1994
  • Award of Distinction, FPRA, one- to three-color newsletter, 1994
  • Award of Distinction, Florida Society for Healthcare Public Relations and Marketing, employee publication, 1994
  • Statewide Award of Excellence, FSHPRM, employee publication, 1993
  • Total Quality Management Award, Florida Hospital, cost-saving results of annual educational newsletter

In Highlights

Branding

  • Created company brand, all marketing/communications assets for health and wellness startup.
  • Created and implemented numerous branding campaigns in multiple industries, with exceptional partners.

Digital and In-Person Events

  • Created and implemented webinar campaign that drew more than 500 registrants and more than 350 participants, and set client up for a spike in sales and large return-on-investment.
  • Oversaw five offices for large health foundation, which involved producing high-profile, high-grossing celebrity events that raised over $2 million with 50+ special events in three years.

Employee Communication and Training

  • Reimagined and recreated large health and wellness company’s employee communications program, which took five brands to one, created cost efficiencies, and resulted in local and state awards.
  • Saved large health and wellness company hundreds of thousands of dollars by reimagining employee accreditation training.
  • Created and implemented employee training program for health and wellness startup around excellent customer care, including a book called The Pure Experience, a presentation, and all supporting materials.

Publicity

  • Secured targeted publicity for talent acquisition client that resulted in a half-million dollars in new business for the client.
  • Built media strategy and team for third largest health foundation in the country, resulting a 48.5% increase in year-over-year media coverage.
  • Imagined and implemented a media preview event that increased health report card year-over-year coverage by 700%.
  • Introduced first video phone, a cutting-edge technology in the 90s. Working closely with AT&T and utilizing extensive media relationships, executed a Mother’s Day campaign that garnered extensive attention when a baby born at one of our hospitals was introduced to its grandmother in the Northeast.

Representation

  • Represented many credible organizations through community with speaking engagements; tours; and community, media, investor, and public relations.

Writing, Editing, and Publishing

  • Wrote statewide-award-winning magazine cover story “Be the Change You Want to See in the World” after visiting poverty-stricken areas of the Dominican Republic.
  • Oversaw communications for annual visiting writers program, securing extensive publicity and selling out all appearances.
  • Published extensive online and print pieces (including magazine and newspaper articles, journal pieces, websites, blogs, brochures, news releases, and more).